About

Gabriella Marchetti

Whether it's shaping the tone of a brand or crafting a narrative that resonates with customers I’m all about turning ideas into words that work. Over the years, I’ve honed my ability to write in a way that feels both clear and compelling, from website copy to physical in-store signage, and even high-visibility brand activations.

At Wayfair, I’ve had the privilege of shaping some pretty exciting projects, like contributing to the Wayfair x BravoCon experience and the 2025 Wayfair Holiday Tree Market Activation in NYC. For both events, I wrote messaging that brought the brand to life, helped elevate the attendee experience, and reinforced Wayfair’s voice in ways that felt fresh and authentic under tight timelines.

In-store, I’m the voice behind all the signage, from branded moments to informational displays highlighting the full range of services Wayfair offers. I love the challenge of making each piece of signage both functional and impactful, creating moments that not only inform, but enhance the customer’s journey through the space.

I thrive on collaborating with cross-functional teams, whether it’s brainstorming with designers, strategizing with UX experts, or working alongside project managers to bring a concept to life. My goal is always to ensure that the words I write don’t just sound good — they serve a purpose and connect with the people who experience them.

If you’re looking for someone who can bring clarity to complexity and turn strategic goals into words that resonate, you’re in the right place.

Let’s make something memorable